Friday, 17 April 2015

Q3: what kind of media institution might distribute your media product and why?

3. I would distribute my media product through the means of film and in cinemas considering it is the opening to a film. I would also distribute it through TV because it is the opening to the film and it would give people an insight into what the film is about and that way they can get a feel for it and hopefully capture them into wanting to see the full thing.

The most likely company to distribute my film would be StudioCanal because it is quirky and different to the normal films that come out of Hollywood and that is more their sort of thing. It would most probably be more suited to TV than that of a cinema because it is an independent film and not a massive blockbuster. Channels like channel 4 and channel 5 would be the sort of places that this would be distributed to because they normally attract a lot of independent films and get a lot of views on them. Channel 4 and E4 in particular have a lot of independent series which do really well like shameless and the inbetweeners. I wouldn’t have a big group like universal distribute it because it is independent and hasn’t been made with a lot of money and therefore wouldn’t qualify for the big companies to come in and distribute it. The big companies like to play safe and my film would be too risky for them to try and they would lose money if they were to try distribute my film, so that is why smaller companies are more likely to take it on.

The cinemas that would be most likely to take on my film would be the independent train with cinemas like cinema city because my film is independent and isn’t made with a lot of money and therefore would suit their type of film. Cinema City is an art-house cinema and this means that they like to challenge the big multiplex cinemas and try to get smaller and quirky films shown so that the makers can get recognition for the films they make and this would be where my film would be shown. It wouldn’t be a DVD released film because it isn’t a big blockbuster and wouldn’t have the financial backing that it would need to be sold as a DVD, so it would be shown in smaller independent cinemas and not get much further.

New technologies such as YouTube and social networking sites could prove very useful in trying to distribute the film and get the word out because a lot of people are viewing these sites a lot and it would be easy to get the word flowing with adverts at the beginning of big Youtuber’s videos and adverts down the side of the sites so that people can see them and hopefully take notice. Games consoles could be a good idea to promote the film by releasing videos on the dashboards of each console so that people can see the film and can see the trailer to it. Also video on demand sites like LoveFilm and Netflix could prove helpful with distribution because they have a whole range of indie films and if they would let it be on their site then I could reach a massive area of the world because there are so many people in the world that use these sites and it would be such a boost towards getting the film noticed but it would all depend on getting the financial backing to do these ideas as they would cost a lot to do.


My status as a student film-maker probably would help in getting distribution offers because some smaller companies would be up for the idea in investing in a student film maker and getting them the help to try and kick start their career and hopefully make some profit of the back of the student which would be beneficial for the company and the student. 

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